Article source: Supplied
“Want to stop a cult? Then don’t buy aQuellé bottled water” was one of the blaring headlines released by News24 on 19 September 2020. Other sensationalised newspaper headlines included “Mission of Fear”, “I escaped from the Mission of Hell!” and numerous others. In this book, author and experienced communicator, Gerda Potgieter explores whether the headlines were justified or unethical.
News headlines can make or break a business or ruin a reputation. And with social media, this can happen worldwide in seconds. Headlines grab our attention, and we trust what we read. But should we?
Throughout this book, Gerda looks deeper into what was behind the media campaign. When an independent panel exonerated the mission from all of the accusations in November 2020, she decided to go on a journey to find the truth.
News24 was at the forefront of the media attacks. Therefore, Gerda focused her investigations on the coverage of this news outlet, looking at journalism, unpacking red flags in news reporting, and highlighting the exploitation of journalistic practices that should be avoided in ethical news reporting.
The book also includes the CRL Rights Commission findings from their final report released on Thursday, 13 July 2023.
Will the mission ever clear its name and restore the damage done to its image? How do you prove something that did not happen? How do you get the truth through to a wide audience that believes all they read in newspapers? Go on a journey to the truth, find answers to these questions, and more.
Available on Amazon:
eBook | Paperback
Contact information:
Gerda Potgieter
Cell: 082 896 0955 | Email: devoted603@gmail.com
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Date published: 03/08/2023
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